These 5 Simple LOGO DESIGN Tricks Will Pump Up Your Sales Almost Instantly
You should know up front that I am The Logo Handler rather than a logo designer. I’ve designed a few logos in past times, but it is not my forte. Clients entrust their logo if you ask me for printing and marketing functions. While I can’t design you a glorious emblem, I can let you know immediately if the logo is going to cause you troubles along the way. I’ve spent the major section of my career working with corporate logos. Some logos are great and others certainly are a problem. brandbook design They might be pleasing to the eye, however they pose an array of printing issues.
One critical mistake persons make at the very beginning would be to offer their designer little to no direction. They find a designer, give them the company name and tell them to create a logo. In many instances no more direction is given. Maybe some preferred colors or a suggestion or two on symbolic that could be used, but that’s it. The business enterprise owner assumes that the artist understands the requirements and parameters of company logo. From my experience, about 50% of the logos I encounter are devoted to aesthetics only. While a watch pleasing logo is important there are several other things to consider that may play an important roll down the road.
SELECTING A DESIGNER
While it might be tempting to use a friend or family member who dabbles in graphical design (and are usually very cheap as well as free) the logo usually ends up costing you down the road. You are more prone to encounter problems with design egos and have to deal with time delays. They could also not need the technical information (bitmaps vs. vector, bleeds etc.). This is less of an issue for logo design but can cause major issues on other jobs. Alternatively, don’t discredit these people. I’ve seen some great work come from aspiring designers and those who design as a spare time activity.
Regardless of where you find your logo designer, ensure you review their portfolio and then confirm these two criteria:
1. Find a designer which will supply you with a vector logo. Should they can’t, get another designer. Should they don’t know just what a vector graphic is, do NOT hire them!
2. Make sure they will provide you with the following files:
– The initial (vector) file from the program the logo design was designed in.
– A (vector).pdf of the emblem.
– A (vector).eps of the company logo.
– Three high resolution.jpg’s of the logo, one 2″ wide, one 12″ wide and one 24″ wide.
While your computer probably doesn’t have a program that may open the initial three files, be sure you have them on a disc in your workplace and stored away on your pc. Future printers and designers will need these files. See Images 101 for additional information on vector vs bitmap.
LOGO DESIGN GUIDELINES
In addition to a logo that looks excellent and makes sense for your business, ensure that your designer follows these rules. You also should run their patterns through these considerations (color, decoration):
Colors play an important role in a logo. Ideally you need to keep colors to a minimum, avoid shading and keep hues separated. When printing color digital graphics you almost certainly won’t run into any issues. Digital printers print graphics just like your color inkjet or laser beam printer. Generally, digital printing is expensive and is not always available for non-paper items.
Keeping colors to the very least can spend less. Printing applications for attire, signage and promotional products will definitely cost more for each color. Promotional products normally have a set-up charge and a run cost per color. Screen printing may also cost more for each color. Design a company logo with a couple of colors or have a variant which you can use as a single color.
Tight color registration could cause issues. If your shades are touching that’s considered restricted registration. Text that has an outline around this is a good example. Promotional items that will be silk screened or pad imprinted can’t always achieve this. Tight registration can also turn into a problem should you be photocopying something in black and white. Two completely different colors can look like the same color and become a big dark-colored blob when photocopied. Avoid tight registration or have a variation of the logo it doesn’t have tight registration for these circumstances.
Color fading/shading can’t continually be printed. Most non-digital printing programs print solid colors. Assuming you have a good color that fades or shades into a darker color or another color you will need a modified version of your logo.